INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Gemini Launches a New Website with a New Look

Categories: Gemini News, Web Design & Development

We’re beyond elated to release our new look out into the world. Our new website speaks to our continued commitment to our clients, our desire to stand out as a small but energetic agency, and our focus on the latest marketing trends and innovations. 

Your Digital Marketing Questions Answered

Categories: Content Marketing, Digital Marketing, SEO, Web Design & Development

If you’re new to digital marketing and considering hiring an agency, you probably have a lot of questions. Digital marketing is an expansive field that involves numerous channels, each with its own strategy. How do you know where to begin?

How to Optimize Images for Site Speed

Categories: Content Marketing, Digital Marketing, Social Media, Web Design & Development

Images are often the largest files on your webpage. Larger image files can take time to load and will slow down the overall speed of your website. This, in turn, can hurt your organic search performance.

Clearing Your Cache: Why It’s Important and How You Do It

Categories: Content Marketing, Digital Marketing, Web Design & Development

Clearing your cache is a quick and simple process that generates the most up-to-date version of the website you’re viewing. Our browsers cache data on websites we visit often to speed up the performance and load time. If you’ve made changes or updates to your website but don’t see them on the user facing “front end”, the first troubleshooting step is to clear your cache.