The Latest in Digital Marketing News:

It’s Official: Google Says More Searches Now On Mobile Than On Desktop

“Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time this year. Google just confirmed this has now happened. The company says that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” The company declined to elaborate further on what the other countries were, how recently this change happened or what the relative volumes of PC and mobile search queries are now.” Search Engine Land

A Fifth of Time Inc.’s Ad Revenue Now Comes From Digital

“Time Inc., the nation’s largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today. The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as it reported its most recent results.” Ad Age

5 Key Tips for Marketing to Moms

“Moms are a gateway to sales. Women make many of the purchasing decisions in a household, and oftentimes that woman is a mom. So, for brands, earning a mom’s attention can be a gold mine as well as a path to other moms.” Tips include making it mobile, kid-friendly, authentic and more. See all the tips and more at ClickZ.

Google Reveals Search Analytics Report for More Refined Data

“The new Search Analytics report enables users to break down their site’s search data and filter it in many different ways. For example, webmasters can compare mobile traffic before and after the Mobilegeddon algorithmic update released on April 21. . . . Google points out that compared to the existing Search Queries report, Search Analytics report offers more accurate data.” Search Engine Watch

Apple Confirms Their Web Crawler: AppleBot

“After much speculation around an Apple Web Crawler, Apple has finally posted a help document confirming the existence of AppleBot, their web crawler. AppleBot is “used by products including Siri and Spotlight Suggestions,” the company said.” Search Engine Land