The Latest & Greatest in Digital Marketing
#1 Google Panda 4.2 Is Here
Google tells Search Engine Land that it pushed out a Google Panda refresh this weekend.
Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update can take months to fully roll out. That means that although the Panda algorithm is still site-wide, some of your Web pages might not see a change immediately.
The last time we had an official Panda refresh was almost 10 months ago: Panda 4.1 happened on September 25, 2014. That was the 28th update, but I would coin this the 29th or 30th update, since we saw small fluctuations in October 2014. Search Engine Land
#2 WordPress 4.2.3 Now Available
WordPress 4.2.3 is now available, which is a security update for all previous versions that the company strongly encourages downloading.
All versions of WordPress from 4.2.2 and below are said to be affected by a cross-site scripting vulnerability. This could allow users with the Contributor or Author role to compromise a site.
WordPress is always careful not to reveal too much information about its security vulnerabilities — so exact details of how sites could be compromised were not made available.
#3 Google Dominates the U.S. Mobile Organic Search Visits in Q2
As search traffic continues to shift toward mobile devices, Google is taking more total organic search share, according to Merkle-owned digital agency RKG.
The company’s Q2 digital marketing report shows that organic search visit growth has improved in recent quarters as paid search click growth has slowed. Total organic search visits rose 12 percent year-over-year in Q2 2015, with smartphones producing the vast majority of organic search visit gains.
Google has a relative strength in mobile, having generated 89 percent of mobile organic search visits in Q2. In comparison, Yahoo represented 7.1 percent of overall mobile organic search visits, while Bing produced just 4.1 percent. Search Engine Watch
Join the Conversation
How do you expect the new Panda update to affect your sites? Have you updated to WP 4.2.3 yet? Does mobile perform well for your business?