Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: SEO
Over the past few years we've have seen a major shift in the organic search space. The first major development occurred when Google started shaping search algorithms in an attempt to better understand user intent, which correlated to a change in the way pages were ranked (think Panda, and Penguin) which then correlated to a shift in the way users engage with search results (think Google Carousel and Knowledge Graph).
Categories: Digital Marketing, SEO, Web Design & Development
Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines.
Categories: SEO
As an attorney, you know that becoming an expert in your field takes your most valuable resource: time. This is why efforts to get clients need to make efficient use of it. As 96% of people seeking legal advice use a search engine, and 74% of consumers visit a law firm’s website to take action, focusing efforts on search engine results is a must. Here are the essential implementations to focus on.
Categories: Web Design & Development
HTTPS website are more secure and rank higher in search engine results pages. As stories about the latest security breach, virus, or hacking are becoming far too frequent, online security is at the top of mind of many...
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