INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Digital Marketing 101: Understanding the Basics
Categories: Content Marketing, Digital Marketing, Paid Search, SEO, Social Media, Web Design & Development
From PPC to SERPs to SEO, digital marketers use a lot of technical jargon and acronyms to describe the work we do. At Gemini, we employ experts in every aspect of our industry; however, we do want our clients to understand the services we provide and how they’re helping their businesses thrive. We don’t want anyone to feel alienated by terms they’ve never heard or confused by data that doesn’t make sense.
Why WordPress is the best CMS for SEO
Categories: Content Marketing, SEO, Web Design & Development
When you need a new or refreshed website, your first step is to pick a content management system (CMS). A CMS is a platform that allows you to add, edit and manage the content on your website...
Web Development Tools for Digital Marketing
Categories: Digital Marketing, SEO, Web Design & Development
Much like a woodworker has go-to tools and processes to turn a nondescript piece of lumber into a beautiful piece of furniture, a web development team will use different tools to take a website’s design from a blank page to a fully functional site...
Join the gemini newsletter
Stay up to date on all the latest news ranging from our industry to our agency!