INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Should You Hire a Marketing Agency?

Categories: Digital Marketing, Leadership, Podcast

Many businesses struggle with the decision to either hire in-house marketing talent or outsource to an agency.

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Google December 2020 Core Algorithm Update: Content & SEO are the Recipe for Success

Categories: Content Marketing, Industry News, SEO

On December 3rd, Google announced that they released a core algorithm update. Like any other algorithm change, this one has the ability to shake things up… and we wouldn’t want it any other way. We love a challenge.

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Bing Expands Visual Search

Categories: Industry News

Bing will be rolling out a feature that lets Windows users quickly upload a screenshot and search for similar images. This means a new potential touch point for e-commerce searches. How stores can optimize to appear in Bing Visual Search is TBD but it should be monitored.

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What Is Data Privacy and What Does It Mean For My Business?

Categories: Industry News

Data privacy is a more complex issue than you might expect – while most of us have a general idea of the concept, trying to actually define what it means is another thing entirely...

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