INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
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Google Penalties: Avoiding the Usual Suspects
Categories: Digital Marketing, SEO, Web Design & Development
Nobody wants to end up in the Google jail cell, but even the best laid plans of mice and men often go astray. So, in the interest of putting all the cards on the table, lets take a closer look at the two primary forms of penalties that can effect a site as well as a few SEO tactics that are considered to be in direct violation of Google's Webmaster Tools Guidelines.
Unsecure Websites Will Lose Ranking: Why HTTPS Websites Are Important
Categories: Web Design & Development
HTTPS website are more secure and rank higher in search engine results pages. As stories about the latest security breach, virus, or hacking are becoming far too frequent, online security is at the top of mind of many...
Web Development Tools for Digital Marketing
Categories: Digital Marketing, SEO, Web Design & Development
Much like a woodworker has go-to tools and processes to turn a nondescript piece of lumber into a beautiful piece of furniture, a web development team will use different tools to take a website’s design from a blank page to a fully functional site...
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