INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Electrician Digital Marketing to Book More Jobs

Categories: AI, Content Marketing, Digital Marketing, Email Marketing, Local Search, SEO, Social Media, Web Design & Development

Most electricians we talk to are struggling with consistency. Some weeks are slammed, others are slow, and it’s hard to predict where the next job is coming from. That’s where a smarter digital strategy comes in.

The Impact of AI Generative Engines on SEO in 2025

Categories: AI, Content Marketing, SEO

The rise of AI-powered generative engines has created a seismic shift in how users search for information. In turn, this has changed how businesses need to approach their SEO and content strategies to remain competitive.

7 Reasons to Add an AI Chatbot to Your Website Now

Categories: AI, Digital Marketing, Leadership

An AI chatbot is a value-driven marketing tool that catalogs all of your industry expertise and organizes it in one, simple to use interface.

Digital Marketing Trends of 2024: Our Predictions

Categories: Industry News

We polled the hard-working Gemini team about what the biggest marketing trends and challenges will be in the coming year. Because we’re in the trenches every day experimenting, learning and innovating you can be certain that our predictions are based on a combination of data, research and hard-won experience.