INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Electrician Digital Marketing to Book More Jobs

Categories: AI, Content Marketing, Digital Marketing, Email Marketing, Local Search, SEO, Social Media, Web Design & Development

Most electricians we talk to are struggling with consistency. Some weeks are slammed, others are slow, and it’s hard to predict where the next job is coming from. That’s where a smarter digital strategy comes in.

Your Complete Guide to Google Local Services Ads

Categories: Digital Marketing, Local Search, Paid Search

For service businesses looking to understand this powerful marketing tool, we’ve put together a comprehensive guide that covers how LSAs work, their benefits, and how to incorporate them into your marketing strategy. Plus, we’ll cover actionable tips to help your LSAs rank higher.

Leveraging Local SEO for Home Services

Categories: Local Search, SEO

Local demand is the lifeblood of any business in the home services industry. An effective way to capture this demand is through local SEO.

Digital Marketing Trends of 2024: Our Predictions

Categories: Industry News

We polled the hard-working Gemini team about what the biggest marketing trends and challenges will be in the coming year. Because we’re in the trenches every day experimenting, learning and innovating you can be certain that our predictions are based on a combination of data, research and hard-won experience.