INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Gemini Launches a New Website with a New Look

Categories: Gemini News, Web Design & Development

We’re beyond elated to release our new look out into the world. Our new website speaks to our continued commitment to our clients, our desire to stand out as a small but energetic agency, and our focus on the latest marketing trends and innovations. 

How We Store & Blend Our Clients' Google Analytics Historical Data

Categories: Digital Marketing, Leadership

Not only have our data engineers discovered how to safely back up all historical GA4 and UA data, they know how to blend it with incoming data from multiple sources. This allows us to create seamless reporting that provides our clients with the most comprehensive snapshot of their marketing efforts. Let’s look closer at this process.

Google Algorithm Updates 2023: Your Complete Guide

Categories: Digital Marketing, Leadership

Along with small, constant updates, Google rolls out larger algorithm updates that require days or weeks to complete. Let’s look at these major changes from 2023 and how they might have impacted your users’ online experience.

Your Digital Marketing Questions Answered

Categories: Content Marketing, Digital Marketing, SEO, Web Design & Development

If you’re new to digital marketing and considering hiring an agency, you probably have a lot of questions. Digital marketing is an expansive field that involves numerous channels, each with its own strategy. How do you know where to begin?