INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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The Content Formats Winning in AI Search

Categories: Videos, Content Marketing, SEO

AI Overviews and ChatGPT don't cite content at random. Here's what actually earns visibility, and how to build it into your site.

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Five Tips for Becoming Five Mile Famous

Categories: Videos

Forget trying to own the entire metro. The home service companies winning right now aren't chasing every zip code in town, they're dominating a handful of them. See how.

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Electrician Digital Marketing to Book More Jobs

Categories: AI, Content Marketing, Digital Marketing, Email Marketing, Local Search, SEO, Social Media, Web Design & Development

Most electricians we talk to are struggling with consistency. Some weeks are slammed, others are slow, and it’s hard to predict where the next job is coming from. That’s where a smarter digital strategy comes in.

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What is a Partner?

Categories: Digital Marketing, Leadership

A lot of agencies talk about “partnership” in their marketing and their pitch. The sad truth is that digital agencies have a reputation for overpromising.

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