INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Gemini Launches a New Website with a New Look

Categories: Gemini News, Web Design & Development

We’re beyond elated to release our new look out into the world. Our new website speaks to our continued commitment to our clients, our desire to stand out as a small but energetic agency, and our focus on the latest marketing trends and innovations. 

Marketing reports laid out on a desk.

The Benefits of Comprehensive, Automated Marketing Reports

Categories: Digital Marketing, Gemini News

What do you do when no single marketing reporting tool delivers the data you want? You build your own, custom marketing report.

Your Digital Marketing Questions Answered

Categories: Content Marketing, Digital Marketing, SEO, Web Design & Development

If you’re new to digital marketing and considering hiring an agency, you probably have a lot of questions. Digital marketing is an expansive field that involves numerous channels, each with its own strategy. How do you know where to begin?

How to Optimize Images for Site Speed

Categories: Content Marketing, Digital Marketing, Social Media, Web Design & Development

Images are often the largest files on your webpage. Larger image files can take time to load and will slow down the overall speed of your website. This, in turn, can hurt your organic search performance.