Core Web Vitals is to become a Google page experience ranking factor this summer. Stay tuned for more updates from your Gemini team about the latest industry news and continue reading for an overview of Google’s Core Web Vital update.

Q: What does this update include?

A: Google’s latest update will focus on the importance of a user’s experience on your website by integrating Core Web Vitals into their page experience ranking signals.

Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads. (source: developers.google.com)

Q: When will it happen?

A: The rollout will begin gradually in mid-June and finish by the end of August 2021. This will first be applied to mobile search, but eventually will also be applied to desktop as well. 

Gemini’s Take

Based on our research and industry insights, we have determined that this update will not be a major ranking factor and will serve more as a “tie breaker” when it comes to the competitive landscape. Our recommendation is to proactively monitor your website performance and ensure that any changes and recommendations are implemented if your results are impacted.

Q: Should we take any immediate action?

A: Website health and UX are the number one priority and our team runs monthly audits and conducts technical assessments to ensure everything is running up to speed (pun intended!). Unsure of your website’s performance or how this new Google update will impact your online visibility? Gemini offers technical website/SEO audits based on your needs!

Q: Why does Google release these updates, anyway?

A: Read more from Google here.

Q: Who do I contact for more details?

A: Connect with your Gemini Account Manager to discuss how we can help make sure your website has a competitive edge – or simply click the button below to connect with us!