INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Leveraging Local SEO for Home Services

Categories: Local Search, SEO

Local demand is the lifeblood of any business in the home services industry. An effective way to capture this demand is through local SEO.

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Marketing reports laid out on a desk.

The Benefits of Comprehensive, Automated Marketing Reports

Categories: Digital Marketing, Gemini News

What do you do when no single marketing reporting tool delivers the data you want? You build your own, custom marketing report.

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How to Optimize Your Google Business Profile to Drive Leads

Categories: Local Search, SEO

Google Business Profile (GBP) is an increasingly valuable way to reach customers and generate leads. It’s a valuable information and communication hub that works best when your GBP listing is optimized.

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Structuring a High-Return PPC Account by Understanding the Customer’s Intention

Categories: Digital Marketing, Local Search, Paid Search

The first and possibly most important step of any paid search program is to define and understand your customer.

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