INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Marketing reports laid out on a desk.

The Benefits of Comprehensive, Automated Marketing Reports

Categories: Digital Marketing, Gemini News

What do you do when no single marketing reporting tool delivers the data you want? You build your own, custom marketing report.

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Google Algorithm Updates 2023: Your Complete Guide

Categories: Digital Marketing, Leadership

Along with small, constant updates, Google rolls out larger algorithm updates that require days or weeks to complete. Let’s look at these major changes from 2023 and how they might have impacted your users’ online experience.

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How to Optimize Your Google Business Profile to Drive Leads

Categories: Local Search, SEO

Google Business Profile (GBP) is an increasingly valuable way to reach customers and generate leads. It’s a valuable information and communication hub that works best when your GBP listing is optimized.

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Structuring a High-Return PPC Account by Understanding the Customer’s Intention

Categories: Digital Marketing, Local Search, Paid Search

The first and possibly most important step of any paid search program is to define and understand your customer.

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