INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Marketing reports laid out on a desk.

The Benefits of Comprehensive, Automated Marketing Reports

Categories: Digital Marketing, Gemini News

What do you do when no single marketing reporting tool delivers the data you want? You build your own, custom marketing report.

Digital Marketing for Electrical Contractors

Categories: Digital Marketing

From electric car chargers to the integration of smart home technology, electricians today face a landscape that is vastly different from what it was just a decade ago.

How to Make Competitive Conquesting Part of Your Paid Search Strategy

Categories: Paid Search

For clients looking to build brand awareness and win immediate leads or sales at an efficient budget, we often recommend a paid search conquesting strategy. Conquesting allows your business to appear alongside Google searches for the top competitors or leaders in your industry.

How to Market Your HVAC Business: 8 Crucial Steps

Categories: Digital Marketing

As a digital marketing agency that specializes in home services, Gemini helps HVAC companies fill their calendars. We understand how seasonal lulls, economic downturn and a competitive landscape can affect business and we’ve developed solutions to combat them.