Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, Local Search, Paid Search
The first and possibly most important step of any paid search program is to define and understand your customer. It’s not only critical that you understand their demographic information, but it’s equally important to understand their online purchasing process and what search terms they use during that process.
Categories: Content Marketing, Industry News, SEO
On December 3rd, Google announced that they released a core algorithm update. Like any other algorithm change, this one has the ability to shake things up… and we wouldn’t want it any other way. We love a challenge.
Categories: SEO
FAQ search results are question and answer drop-downs below a regular organic listing. These results are a great way of adding onto your listing to take up more space in the SERPs and showcase your content chops.
Categories: SEO
What do we mean by next-level? We start by identifying specific, advanced, tactics to use in order to gain an edge over your competitors. These are not required actions in some cases, but once you have built a great foundation of content and technical SEO implementation these should be on your to-do list.
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