Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Content Marketing, SEO, Web Design & Development
When you need a new or refreshed website, your first step is to pick a content management system (CMS). A CMS is a platform that allows you to add, edit and manage the content on your website...
Categories: Local Search, SEO
Google Business Profile (GBP) is an increasingly valuable way to reach customers and generate leads. It offers a direct line of communication between you and your customers. Through your listing they can visit your website, get directions, read reviews or call you directly. It’s a valuable information and communication hub that works best when your GBP listing is optimized.
Categories: Digital Marketing
The senior care industry is positioned for serious growth over the coming decades. In fact, about 10,000 baby boomers are turning 65 every day, and that trend is expected to continue until the early 2030’s according to Smartlinx 2021 report on the state of the senior care industry.
Categories: Digital Marketing, Email Marketing
In this blog, we’ll cover the benefits of email marketing for your business along with its limitations. If you’d like to learn more, contact the team at Gemini. We can discuss the specifics of how you can leverage targeted email marketing in your industry.
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