INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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AIContent MarketingDigital MarketingEmail MarketingGemini NewsLeadershipLocal SearchPaid SearchPodcastSEOSocial MediaVideosIndustry NewsWeb Design & Development

The Content Formats Winning in AI Search

Categories: Videos, Content Marketing, SEO

AI Overviews and ChatGPT don't cite content at random. Here's what actually earns visibility, and how to build it into your site.

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Five Tips for Becoming Five Mile Famous

Categories: Videos

Forget trying to own the entire metro. The home service companies winning right now aren't chasing every zip code in town, they're dominating a handful of them. See how.

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Marketing reports laid out on a desk.

The Benefits of Comprehensive, Automated Marketing Reports

Categories: Digital Marketing, Gemini News

What do you do when no single marketing reporting tool delivers the data you want? You build your own, custom marketing report.

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Digital Marketing Trends of 2024: Our Predictions

Categories: Industry News

We polled the hard-working Gemini team about what the biggest marketing trends and challenges will be in the coming year. Because we’re in the trenches every day experimenting, learning and innovating you can be certain that our predictions are based on a combination of data, research and hard-won experience.

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