INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
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The Real Benefits of Email Marketing for Your Business
Categories: Digital Marketing, Email Marketing
In this blog, we’ll cover the benefits of email marketing for your business along with its limitations. If you’d like to learn more, contact the team at Gemini. We can discuss the specifics of how you can leverage targeted email marketing in your industry.
Should Your Business Be Selling On Amazon?
Categories: Digital Marketing, Paid Search, Podcast
On this episode of The Performance Marketing Podcast, Joel sits down with John Guenther of Product Launcher to discuss how Amazon fits into the sales channel mix for small to mid-sized ecommerce businesses. We dig into the pros and cons of selling through Amazon compared to selling directly through your website, and what you should prepare for if you decide to take the plunge with Amazon.
Building Your Brand for Performance
Categories: Digital Marketing, Podcast
In episode 4 of the Performance Marketing Podcast we spend some time talking about building your brand for performance with Kelly Lucente, founder and CEO of re-tool marketing in Minneapolis. Branding may often be overlooked by companies focused on realizing quick results, but our discussion focuses on how brand is a key driver of a successful performance-based marketing strategy.
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