The Latest and Greatest in Digital Marketing News
#1 [STUDY] Non-Mobile-Friendly Sites Disappearing From Top Google Results
April 21 was the formal date when Google’s Mobile-Friendly Algorithm kicked in. Since then Moovweb has tracked “1,000 important e-commerce keywords in a range of industries” to see whether and how it has impacted mobile rankings on Google.
The company found that 83 percent of the the time, the top result was mobile-friendly and 81 percent of the time the top three results were. On page one of the Google mobile SERP, 77 percent of results (or 7.7 out of 10) were mobile-friendly. Search Engine Land
#2 The SproutSocial Index: Most Brands Ignore 7 in 8 Messages on Social Media
Consider this: 7 in 8 social messages to brands go unanswered within 72 hours. Imagine if your customer service team answered only 1 in 8 emails right away, waited more than 3 days to get back with an answer or just flat out failed to pick up the phone 88% of the time.
Of all inbound messages, Sprout calculates that 4 in 10 of messages need a response from the brand. That means that customers aren’t just mentioning a business; they are looking for that business to respond and interact with them on social. Similar to overall message volume, the raw number of messages needing a response has increased steadily for the past two years, more than doubling, up 110% since the last SproutSocial Index. SproutSocial
#3 Facebook Lets Users Send Businesses Private Messages
In order to provide a more integrated shopping experience, Facebook is adding a “Send Message” button that will allow users to send private messages to business pages directly from news feed ads.
Facebook will also allow businesses to reply to public comments with private messages, which could help businesses manage their brand image on the platform.
“When consumers are disgruntled, they post negative sentiment towards a brand to its Facebook page, which could have a ripple effect on other consumers and hurt the business. But now, brands will be able to handle customer requests more efficiently via private messages,” Hoppe says. ClickZ
#4 YouTube to Provide More Up-To-Date View Counts
YouTube announced on Twitter today that its about to provide more timely video view counts, which means the infamous “301+ views” will become a thing of the past.
Going forward the company promises more up-to-date video view counts, adding new views in real time when the filters are confident the views are coming from real people. Views that are suspected to be coming from bots will be subject to further review. Search Engine Journal