Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, Paid Search, Podcast
On this episode of The Performance Marketing Podcast, Joel sits down with John Guenther of Product Launcher to discuss how Amazon fits into the sales channel mix for small to mid-sized ecommerce businesses. We dig into the pros and cons of selling through Amazon compared to selling directly through your website, and what you should prepare for if you decide to take the plunge with Amazon.
Categories: Digital Marketing, Paid Search, SEO
Website analytics are the primary tool for measuring your website’s performance. They allow you to understand how users engage with your content so that you can better tailor it to their experience.
Categories: Digital Marketing, Local Search, Paid Search, SEO, Social Media, Web Design & Development
Serving up delicious food with logistical precision requires incredible attention to detail. So much so, that it’s easy to dedicate precious hours to daily operations and overlook the impact digital marketing for catering or food delivery can have on your long-term business development.
Categories: Digital Marketing, Local Search, Paid Search
The first and possibly most important step of any paid search program is to define and understand your customer. It’s not only critical that you understand their demographic information, but it’s equally important to understand their online purchasing process and what search terms they use during that process.
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