INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Digital Marketing for Electrical Contractors

Categories: Digital Marketing

From electric car chargers to the integration of smart home technology, electricians today face a landscape that is vastly different from what it was just a decade ago.

How to Market Your HVAC Business: 8 Crucial Steps

Categories: Digital Marketing

As a digital marketing agency that specializes in home services, Gemini helps HVAC companies fill their calendars. We understand how seasonal lulls, economic downturn and a competitive landscape can affect business and we’ve developed solutions to combat them.

Digital Marketing Tips for Plumbers

Categories: Digital Marketing

Digital marketing is a powerful tool when it comes to promoting your plumbing business. It’s the key to growing your business and keeping a full service calendar. However, it can be difficult to know where to start. When digital marketing tactics are used correctly, they bring in new customers, encourage returning customers and keep your plumbing techs busy.

Google Algorithm Updates 2023: Your Complete Guide

Categories: Digital Marketing, Leadership

Along with small, constant updates, Google rolls out larger algorithm updates that require days or weeks to complete. Let’s look at these major changes from 2023 and how they might have impacted your users’ online experience.