INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
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How to Make Competitive Conquesting Part of Your Paid Search Strategy
Categories: Paid Search
For clients looking to build brand awareness and win immediate leads or sales at an efficient budget, we often recommend a paid search conquesting strategy. Conquesting allows your business to appear alongside Google searches for the top competitors or leaders in your industry.
How to Market Your HVAC Business: 8 Crucial Steps
Categories: Digital Marketing
As a digital marketing agency that specializes in home services, Gemini helps HVAC companies fill their calendars. We understand how seasonal lulls, economic downturn and a competitive landscape can affect business and we’ve developed solutions to combat them.
Digital Marketing Trends of 2024: Our Predictions
Categories: Industry News
We polled the hard-working Gemini team about what the biggest marketing trends and challenges will be in the coming year. Because we’re in the trenches every day experimenting, learning and innovating you can be certain that our predictions are based on a combination of data, research and hard-won experience.
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