The Latest & Greatest In Digital Marketing News:

April Fools: Google’s Matt Cutts Starts New SEO Spam Tool AutoSEO

Google’s head of spam, Matt Cutts, revealed his April Fools prank for 2015, named AutoSEO hosted at AutoSEO is a free open source tool that helps webmasters handle the task of SEO automatically. What does it do? Well, nothing, since it is a joke. Search Engine Land

Google Announces it Will No Longer “Trust” China’s Official Web Registrar

In a post on the company’s official security blog, Google announced it will no longer accept the registrations of new HTTPS certificates from China’s official web registrar, the China Internet Network Information Center (CNNIC). Going forward, CNNIC’s existing HTTPS certificates will still be valid, but new ones will not be issued for the foreseeable future. The CNNIC is currently working to re-certify itself through Google’s Certificate Transparency process, at which point Google may again allow the Center to issue HTTPS certificates. Search Engine Journal

Twitter Unveils Tweet-Seeking Curator Tool

Twitter has announced a new tool called Curator that is designed to help companies search and curate tweets and find specific conversations or opinions on a given topic. Users can create complex keyword and hashtag search queries with Curator to find what Twitter calls “high-quality tweets” and content from video clip network Vine on a topic relating to specific terms. Clickz

Google’s Doorway Algorithm Update

April is shaping up to be a pretty impactful month when it comes to Google Algorithm updates with t  wo important updates. First, on April 21, Google will officially start counting mobile-friendly factors as part of its mobile ranking algorithm. Second, Google has announced it will be cleaning up its algorithm for doorway pages in order to improve user experience. Learn more about what to expect with this new algorithm on Search Engine Watch.

IgnitionOne: Q1 US Paid Search Growth Strongest In 3 Years

The first quarter of 2015 was a strong one for the US paid search market. Year-over-year growth of 26 percent marks the highest increase in three years. Advertising spend share on Bing Ads rose to 26.9 percent compared to Google’s 73.1 percent share. Overall, CPCs rose 21 percent year-over-year, with Google CPCs up 23 percent and Bing Ads up 15 percent. Search Engine Land

Facebook Introduces New App for Creating Videos with Friends

An after-hours side project has turned into the latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook friends. You start by creating a video, adding a hashtag, and uploading it. From there your friends can view it, add to it if they wish, and send it along to their friends. Riff is now available for both Android and iOS in their respective app stores. Search Engine Journal