INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Structuring a High-Return PPC Account by Understanding the Customer’s Intention

Categories: Digital Marketing, Local Search, Paid Search

The first and possibly most important step of any paid search program is to define and understand your customer.

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Should You Hire a Marketing Agency?

Categories: Digital Marketing, Leadership, Podcast

Many businesses struggle with the decision to either hire in-house marketing talent or outsource to an agency.

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What is Performance Marketing?

Categories: Digital Marketing

As marketers we’re great at rebranding our tactics and individual approaches to make them sound flashy and new. Agencies and industry organizations are acutely aware of the need to redefine their offering in order to stand out and create their own category...

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Gruen Agency is now Gemini Advanced Marketing Solutions

Categories: Gemini News

The official launch of our new business name and brand signals an exciting new stage in the life of our agency.

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